It also knows that the chosen brand, which he deposited it or the confidence to solve problems and meet his or her expectations.
Customer happiness and satisfaction are affected by three factors: processes, technology, and people. That is, people deal personally with customers, the company's employees are an important part of customer satisfaction.
In a recent American Express study shows that American customers are companies that provide great customer service will agree to pay 9% more.
What is clear for a happy customer is a key ingredient for business: your employees.
With these figures in hand, so-called "employee branding" the desire of many companies has become a coveted commodity. That includes a satisfied employee is motivated and excited about his or her job and the company seems proud that he or she works for.
Happy employees work for more than the company they feel inclined to suggest ideas for improvement. In this sense, happy employees create happy customers seem to be important.
However, there is indeed a work force committed to the company remains concerned. Most companies choose to lead to satisfaction for both employees and customers. Happiness among employees for the following important factors, which in turn are generated and spread to its customers:
- Communicate goals and objectives. Leaders to explain to employees how their job affects the customer experience is a daily basis. It is important that workers are great and exciting to feel part of something that has a specific goal.
- Communicate realistic goals. You customer service goals and standards that are received by employees in their daily work is needed to make.
- Employees with the company to celebrate achievement. Let them know they are reaching out and making them part of the festivities.
- Keep employees informed.
- Make accessible to managers. Company officials should lead the customer's commitment to its employees. And may seem to appear.
Duenitas digital world, a Miami-based marketing South Florida, the Caribbean, Mexico and Central America is covering the company.
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Thursday, September 1, 2011
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